Company Background
전세계 83개국
연간 매출액 1600억원
100% 새지 않는 밀폐 용기를 국내 자체 개발
세계 40여 개국의 특허
국내 시장 점유율 60%로 1위
세계 시장점유율 30%로 2위
The Korean Airtight
Storage Market
<외국산>
한국존슨
타파웨어
러버메이드
<국내산>
코맥스(세이프티)
동양물류산업
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. KoreanMarket
include Korean Herbal ingredients suit well to Korean, so they have no side-effects. Like this Sulwhasoo can satisfy Korean woman very well and became very popular in short time.
Sulwhasoo launched in 1997 and keeps on making huge profits every year. They sold 40 billion won of 'JaEumSang'; a facial cream just in 4 years and won in 2002 KoreanMarketing Award sponsored by Neungryul Corporatio
Korean traditional alcoholic drinks have enough possibility to popularize in the world. Hence, we decided to hold hospitality event at hotel's dining room for leading figures of distribution industry in Japan at first. This event will be a stepping-stone to make Korea liquors' images go higher and nicer.
Ⅱ. PURPOSE: MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now
When the south Korean economy experienced the first oil shock in early 1970s,there had been preliminary discussions whether there was need for an unemployment insurance system. In the latter half the 1970s, south korea’s economic structure was transformed from an agricultural to an industrial economy.the labour market in consequence went through major changes and the excess supply of labour was
of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make manual mode. Bulgogibrothers seek effective management style in Korean food.
General Situation of Korean Clothing Industry
Specific branch of the apparel industry,
based on the latest fashion trends on the
cat-walk.
SPA : Specialty retailer of
private-label apparel
Customers, products, price, facts and figures.
Zara, GAP, Mango, Uniqlo, Forever 21, H&M…
Founded : in Spain (1975)
by Indit
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
The Korean Fast-Food industry
There is tremendous growth in the Korean fast food industry which was help by the development of the Korean Economy. However due to the Asian financial crisis of 1997 the industry was also badly hit with revenues declining by 25%. It wasn't until two years later that the industry slowly started recovering again.
Korean fast food market scale is about one point 3 t